SEO done by people who can actually change the site
There is a familiar failure pattern. An SEO agency delivers a 60-page audit. It lists render-blocking resources, missing canonical tags, a bloated JavaScript bundle and thin category pages. The document goes to the development team, joins a backlog, and eighteen months later most of it is still unfixed.
We do not have that handoff problem, because we are the development team.
What the work involves
Technical foundation. Crawlability, indexation, canonical structure, redirect
chains, internal linking, XML sitemaps, robots.txt. Unglamorous, and the reason
many sites underperform their content.
Core Web Vitals. Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift. These are confirmed ranking inputs and they are engineering problems — image pipelines, JavaScript budgets, font loading, server response time.
Structured data. Organization, LocalBusiness, Service, Article, FAQ, Breadcrumb and Product schema, implemented as a coherent connected graph rather than scattered snippets. This is also what makes your content legible to AI answer engines — see our AIEO services.
Search intent mapping. Grouping keywords by what the searcher is actually trying to do, then building pages that satisfy that intent. Ranking for a term your buyers never use is not a result.
Content that earns its ranking. Depth, accuracy and genuine usefulness. Google’s helpful content systems are explicitly built to demote the thin, keyword-stuffed pages that used to work.
Local SEO. Google Business Profile, citation consistency, location landing pages and review strategy — for businesses whose customers search geographically.
What we report
Enquiries, qualified leads and the revenue attributable to organic search. Not impressions. Impressions are easy to grow and frequently mean nothing; a page can gain thousands of impressions and zero customers.